Sunday, 7 March 2010

Theories and theorists part 2

Angela McRobbie, Professor of Communications at Goldsmiths College, University of London. Her work focusses on Youth Culture and particularly the role of gender, with a special focus on girls' culture in magazines, dress and music. Her ideas would be particularly useful for looking at the Media and Collective Identity, though any study of audiences in relation to any of the topics might find her work useful.

Professor Sonia Livingstone is Head of Media and Communications at the London School of Economics. Her research on television audiences and more recently on children's use of the internet would be very useful for both Media in the online age and Regulation as topics for the exam.

Charles Leadbetter

"More people than ever can participate in culture, contributing their ideas, views, information.
The web allows them not just to publish but to share and connect, to collaborate and when the conditions are right, to create, together, at scale.
That is why the web is a platform for mass creativity and innovation." Leadbetter's book 'we think' explores these notions, with contributions from many early readers of drafts which appeared online.

Stuart Hall

Now professor at the Open University, Hall was a key figure in the development of thinking about how the media do not simply reflect reality, but actively construct our understanding of it. His ideas about how different meanings may be taken by different types of readers from media texts are well worth applying to examples for exam topics.


  1. I read this blog and about that more people than ever can participate in culture, contributing their ideas, views, information.very nice blog.

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